Microsoft´s digital music player, Zune, has had moderate start on the market. After receiving mixed reviews, Zune has achieved a 2 % market share in the US according to NPD Group´s report.
Zune debuted at 2nd place on NPD´s weekly sales ranking, but has now dropped to 5th place. Altough Zune´s sales have dropped week by week since its launch, Microsoft is not worried. The company expects to sell 1 million units by the end of June 2007 and has plans to invest hundreds of millions of dollars in the music player over the next few years.